Getting buy-in is a make-or-break moment for all SEO’s out there. If you’re lucky enough to control all the SEO metadata and have access to developers or systems where you don’t need to plead for approval, you typically need to show them a business case. I’ll admit I wouldn’t consider myself the best in biz… Continue reading How I Changed My Team’s Mindset with this SEO Opportunity Analysis
Author: Zain
The 3 Types of AI Search & How to Optimize for Them
Last updated: April 2, 2025 Optimizing for SEO was synonymous with optimizing for “Google.” To be honest, for the most part, it still is. Now that “AI Search,” or “Generative Engine Optimization (GEO),” or LLMs are in the picture, how has this transformed the landscape of search? For one, “zero-click” searches are furthering the gap… Continue reading The 3 Types of AI Search & How to Optimize for Them
What I Wish I Knew as a New Manager
Being a new manager is tough. When I first became a manager in 2016 I remember feeling really excited about the promotion followed by paranoia that I am responsible for people and their lives. Okay, maybe some exaggeration but I would have some influence on whether coming to work was fun or not. I reached… Continue reading What I Wish I Knew as a New Manager
Crash Course on Setting Performance Goals
Setting performance goals is easily one of the most important areas to spend time on. It has a multitude of benefits ranging from achieving organizational goals to better performance appraisals. I’m a huge goal setter and it’s one of the ways I know if I’m improving in areas of my work or even life. I’ve… Continue reading Crash Course on Setting Performance Goals
What are the first principles of a marketing strategy?
Creating an effective marketing strategy can triple or quadruple your growth. That’s easier said than done. Where do you even start? Well, we go to the first principles. First-principles is a tried and true way of reverse engineering a theory into the smallest fundamental bits that are objectively true. It’s sometimes called “reasoning from first… Continue reading What are the first principles of a marketing strategy?
Why starting with the customer matters
Why does starting with the customer matter? Well, the one thing that dictates whether your business will succeed or not is your customer. They will either come back and buy again from you or go somewhere else. One of the reasons I love SEO is it makes you think from a customer perspective. I found it… Continue reading Why starting with the customer matters
How to Create Better Realistic Goals that Makes You Feel Accomplished
Creating a goal is a great task and is really the key to making sure you’re heading towards your best life. But the biggest issue that I have trouble with and have heard from others is creating a goal that is realistic and makes you feel accomplished. I’ve always been a goal setter, but to be honest… Continue reading How to Create Better Realistic Goals that Makes You Feel Accomplished