Setting performance goals is easily one of the most important areas to spend time on. It has a multitude of benefits ranging from achieving organization goals to better performance appraisals. I’m a huge goal setter and it’s one of the ways I know if I’m improving in areas of my work or even life. I’ve […]
Marketing strategy is such a broad topic that you can get lost in many different facets of it. So let’s make it simple and just ask yourself what are the first principles of a marketing strategy? Or maybe let’s take a step even further back and start with what does first principles mean? First principles is looking at the […]
Why does starting with the customer matter? Well, the one thing that dictates whether your business will succeed or not is your customer. They will either come back and buy again from you or go somewhere else. One of the reasons I love SEO is it makes you think from a customer perspective. I found it […]
Creating a goal is a great task and is really the key to making sure you’re heading towards your best life. But the biggest issue that I have trouble with and have heard from others is creating a goal that is realistic and makes you feel accomplished. I’ve always been a goal setter, but to be honest […]