Hello there! Welcome to my SEO course. Here’s a list of all the lessons we’ll be going over.
Let’s take a look at the technical side of SEO. In lesson 2 we’ll learn about what is technical SEO, what fundamental SEO elements to look for on a page, as well as what SEO checks to do on a new or existing site.
Now we move on to the next pillar in SEO called Content. The intersection of content and SEO is crucial to ranking well in Google as well as developing a sound content strategy. We’ll learn about how to do keyword research, the different stages of the funnel, as well as a philosophy on how to keep your content evergreen.
The last pillar of SEO is authority. We’ll learn what authority means, ways to build authority, as well as how to measure it.
Okay, don’t fret we’re moving one level deeper into the technical pillar of SEO. We’ll learn about server codes, how to make your web pages search friendly for development, and take a look at schema markup.
In this lesson, we’ll learn about content classifications, how to organize your content strategy, and what to do if you don’t have enough search volume in your industry.
In this final lesson of the SEO course, we’ll end it on authority part 2. We’ll take a look at what an influencer campaign is as well as how to build one. How to prospect for influencer campaigns and how to keep your ideas fresh.