Table of Contents

Hello there! Welcome to my SEO course. Here’s a list of all the lessons we’ll be going over.

 

Introduction to SEO

SEO Pillars - Technical-Content-AuthorityWe’ll learn what SEO is, how it’s useful, and what is the ultimate goal. Start with this lesson to get a feel for SEO

 

 

 

Technical (SEO) Part 1 – Lesson 2

Technical SEO graphicLet’s take a look at the technical side of SEO. In lesson 2 we’ll learn about what is technical SEO, what fundamental SEO elements to look for on a page, as well as what SEO checks to do on a new or existing site.

 

 

 

Content (SEO) Part 1 – Lesson 3

Content SEO graphic

Now we move on to the next pillar in SEO called Content. The intersection of content and SEO is crucial to ranking well in Google as well as developing a sound content strategy. We’ll learn about how to do keyword research, the different stages of the funnel, as well as a philosophy on how to keep your content evergreen.

 

 

 

Authority (SEO) Part 1 – Lesson 4

Authority SEO graphic

The last pillar of SEO is authority. We’ll learn what authority means, ways to build authority, as well as how to measure it.

 

 

 

Technical (SEO) Part 2 – Lesson 5

Technical SEO Part 2

Okay, don’t fret we’re moving one level deeper into the technical pillar of SEO. We’ll learn about server codes, how to make your web pages search friendly for development, and take a look at schema markup.

 

 

 

Content (SEO) Part 2 – Lesson 6

SEO Content Part 2

In this lesson, we’ll learn about content classifications, how to organize your content strategy, and what to do if you don’t have enough search volume in your industry.

 

 

 

Authority (SEO) Part 2 – Lesson 7

Authority (SEO) - Part 2In this final lesson of the SEO course, we’ll end it on authority part 2. We’ll take a look at what an influencer campaign is as well as how to build one. How to prospect for influencer campaigns and how to keep your ideas fresh.